Be Afraid: 33 Scary Online Marketing Tales of SEO, Social Media ...

Posted on 31. Oct, 2012 by Ashley Zeckman in Blog, content marketing, Small Business Internet Marketing, Small Business Marketing, Social Media

Happy Halloween to all the online marketing ghosts, ghouls, and goblins out there.

Have you ever heard or received a really bad piece of online marketing advice? ?Maybe the recommendation was founded on total?hearsay, completely out of date or you discovered that the suggestions actually hurt, rather than helped? Scary! At one time or another we?ve all received the trick and not the treat in our internet marketing candy basket.

In this post you?ll find 20 scary SEO, social media and content marketing tales from the team at TopRank Online Marketing and from our friends on Twitter @TopRank, fans on Lee?s Facebook page and the TopRank Facebook page.

BOO! Scary Stories From the Crypt

#1 ? Classic scary: ?Build great content and it will attract visitors all on?it?s own. SEO isn?t necessary for good content to stand out.?

As Lee likes to say, ?Great content isn?t great until it gets discovered, consumed and shared.? Competition for attention online is tough and unless efforts are made to promote great content or build social promotion into the content creation itself, there?s a chance it won?t be able to attract the audience it deserves. Great content + smart and relevant promotion = WIN!

#2 ? Marketing Bandwagon: As people in the SEO community jump on the content marketing bandwagon, many seek advice on how to incorporate content in their search engine centric online marketing mix. ?One of the scarier pieces of SEO / Content Marketing advice is: ?Content Marketing?s Goal Is Not To Convert Customers Directly, To Acquire Leads Directly, or To Make Sales Directly.?

Sure, you don?t execute a financial transaction for a product within the text of an article, but the ?buy this? button is only one click a way. The ?contact us? for a lead form is just one click away. Content Marketing is designed specifically create the information customers need to become aware, interested and to consider products and services. Further, content marketing is also designed to specifically influence customer leads, sales and conversion actions. That?s called optimizing across the sales cycle and it?s been around for a very long time.

#3 ? Keyword Density:??To increase the ranking of web pages in Google,?optimize the keyword density of meta description tags.? from a SEO professional.

While meta descriptions are often used in the search snippet displayed in search results, they content of meta descriptions are not a ranking factor according to Google. ?Meta descriptions could influence clicks on search results which could lead to other signals affecting ranking, but as a driver of ranking on it?s own? The not so scary advice from Google: ??Even though we sometimes use the description meta tag for the snippets we show,?we still don?t use the description meta tag in our ranking.? Matt Cutts,?Distinguished Engineer at Google.

SEO Horror Stories From The TopRank Team

#4 ? Lee Odden?- The competition is doing (tactic XYZ) so we need to do that too.

#5 ? Brian Larson -?Brand is not important ? I?ve heard from several SEO ?experts? that there?s no need use your brand name in your onpage copy and meta fields, since people will always be able to find your site if they know your name.

#6 ? Rob Bayne ? The SEO process is complete! It?s finished! There?s no more work necessary.

#7 ? Shawna Kenyon?-?Stuff your content full of keywords. This is not only a bad user experience but Google doesn?t really fancy it either.

#8 ? Sara Duane-Gladden?-?Why would you need to write keyword optimized webpage content when you can hide keywords in HTML? Just make text the same color as the background or set it to such a tiny size no one can see it. Search engines will love it and people won?t notice it at all.

#9 ? Thom Craver -?Reciprocal?linking is where it?s at. I link to you, you link back to me and we?ll both succeed! More links is always better, right?

Terrifying Online Marketing Stories From Fans of @TopRank & our Facebook Fans:

#10 ? Lisa Barone ? Good content doesn?t need to be promoted.

#11 ? Brian Crouch ? Be needlessly controversial! Say things you don?t mean just to get a rise out of people. ?Curse-filled comments on a post gets links!

#12 ? Tammy Emineth ? Hey! ?You can get 3,000 backlinks for just $9.99.

#13 ? Josh Peters ? There is not such thing as black hat. ?Google can?t tell the difference.

#14 ? Krista Neher ? You don?t have to track ROI trust me, engagement just ?works?.

#15 ? Jordan Kasteler ? Play hide and seek with keywords for search engines.

#16 ? Steve Farnsworth ? You should tie your content marketing into hot memes to drive tons of (unqualified) traffic to your website.

#17 ? Amanda Maksymiw ? We should just do whatever we did last year.

#18 -?Phil Gomes -?Social media is just another channel.

#19 ? Carolyn Shelby - We dont? need a website. ?We have a Facebook Page.

#20 ? Dave Roher - So we had the designer put all of the content in the image. ?Doesn?t that page look great?

#21 ? Wendy Bauer Piersall ? Don?t worry about (Not Provided) because it will only be 5% or so of your search engine traffic.

#22 -?Patricia Skinner ? Ah, that would be the advice to use link building software. Hands down the scariest SEO advice ever.

#23 -?Lydia Fabry Mazorol ? ?We think it would be well advised for us to get the link building [spammers] we?ve been paying to add us to directories and random sites for years and now pay them to clean up that mess!? #pay?!!!

#24 -?Andrea Sodergren Vahl ? ?Just add a whole bunch of keywords in white lettering?

#25 -?Robyn Green Tippins ? Just keep tweeting the sale link. People like that.

#26 -?Becky Ryan ? ?Oh we tried to do that Social Media, and we were doing great until Matt Cutts said Google hates. My boss stopped all of us and after that my phone crashed, so I have been on twitter for months?

#27 -?Carri Bugbee ? You can get 10k Twitter followers for just $5! [BTW, you actually can. They just happen to be fake.]

#28 -?Brian Crouch ? ?Be needlessly controversial! Say things you don?t mean just to get a rise out of people! Curse-filled comments on a post gets links! ?

#29 -?Tammy Emineth ? ?Hey! I can get 3000 backlinks for just $9.99!?

#30 -?Ross Dunn ? Most recently it was an affiliate ?Guru? posting to all of his followers delight that it is a good idea to buy comment link building services through Fiverr. I nearly lost my lunch.

#31 -?Josh Peters ? ?There is no such thing as black hat. Google can?t tell the difference.?

#32 -?Patrick Garmoe ? Our yellow pages company said they could handle all our online marketing for far less than you charge.

#33 -?Jayme Westervelt ? ?It?s too risky to optimize your site by adding Title Tags and descriptions. Google will penalize you, so instead we concentrate on inbound links via a network of sites my friend owns.?

A lot of people that are learning about SEO, Social Media and Content Marketing may find it difficult to tell the difference between scary and smart when it comes to online marketing advice. Our advice is to connect with a trusted and experienced resource or better a network of resources that you can bounce ideas off of. Test things for yourself and be involved with the industry and you?ll soon be able to see how many zombie marketers there really are.

Those are some pretty dark online marketing tales. ?What are yours?

Image credits via Shutterstock:?Scary Story,?Pumpkin,?Trick or Treat.

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? Online Marketing Blog, 2012. |
Be Afraid: 33 Scary Online Marketing Tales of SEO, Social Media & Content Marketing | http://www.toprankblog.com

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Tags: Bad Online Marketing Advice, online marketing, search engine optimization, SEO, Small Business Internet Marketing

Source: http://www.frontlinemarketingsystems.com/blog/small-business-marketing/be-afraid-33-scary-online-marketing-tales-of-seo-social-media-content-marketing/

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Video: British legend accused of abusing children

>>> we begin this half-hour with a scandal in britain. for decades, jimmy savo was a huge star in british television . a year after he died, hundreds of people have come forward to claim he was also a sexual predator . it's causing a scandal for the bbc , one of britain's most respected news organization. more now from annabel roberts in london.

>> reporter: for 20 years, the children's show was a highlight of saturday night family tv on the bbc . he was an eccentric, a british institution , a tease with royalty, a much loved part of the establishment. even blessed by the pope. but now british police say some 300 people have come forward claiming he was a pedophile who abused them during his 60-year broadcasting career. a cub scout who appeared on his show when he was 9 told the bbc how he was allegedly abused.

>> he put his hand on my knee and started touching me, and then at the same time, he grabbed my hand and forced my hand on top of his trousers. i was absolutely petrified.

>> reporter: when confronted six years ago, he denied being an abuser.

>> i'm very boring. i don't do drugs. i don't do any of them things.

>> reporter: he died last year at the age of 85 and was mourned as a national treasure . he had raised more than $60 million for charity, much of it for hospitals where he was allowed unsupervised visits. the victims claim he used this privilege to abuse them.

>> reporter: some of the victims claim it took place on bbc premises. this woman claimed he put his hand up her skirt on a live broadcast in front of millions of viewers. last year, bbc journalists working on a report about the allegation were told unexpectedly by their bosses to stop. then a month later, a glowing tribute program about his life was broadcast, which has raised awkward questions for the bbc . the new chief executive of "the new york times" mark thompson ran the bbc at this time. there's no evidence he was involved, but he may be questioned.

>> so if i can help in any way with those inchoquiries, i will do so.

>> jimmy was knighted at buckingham palace , but as authorities investigate 300 allegations of aburabuse, his reputation has tumbled.

Source: http://video.today.msnbc.msn.com/today/49578972/

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African Mango Weight Loss - How Does It Perform?

African Mango has turn out to be one particular from the most current "superfoods", and is getting promoted all over the place, but what on earth is it, and can it definitely assist you to to reduce weight?

Permit's start off with what it truly is - a fruit, also generally known as bush mango, that's grown in West Africa, even though it is really an extract in the seeds (irvingia gabonensis) that's really used.

So how does an African Mango weight loss plan give good results? What properties does this fruit have that make it so special?

To solution that, we must go rear in time, simply because it had been originally employed from the natives (e.g. of Cameroon) to improve their energy once they went hunting.

Uncomplicated adequate, but things acquired fascinating once they discovered that not just does this fruit increase your energy, but it also raises your metabolism too.

And that, certainly, is usually a really beneficial asset to acquire when you're attempting to drop weight.

But there are other means through which African Mango will help with your weight loss food plan, and practically all of these revolve round a protein referred to as leptin.

It turns out that this not too long ago-investigated protein hormone plays a crucial role in equally appetite and metabolism, and exploration has recently proven that a leptin imbalance is largely responsible for obesity (in addition as chronic inflammation, which in flip results in all sort of other difficulties).

By lowering appetite and growing leptin ranges in your own blood, African Mango delivers a double knock-out blow - not merely do you eat significantly less, but with an enhanced metabolic pace, you burn up away from people calories more quickly likewise.

Some analysis also indicates that this extract may possibly inhibit production of body extra fat - much more beneficial information with the would-be dieter.

That all appears to be really beneficial and really plausible, but the question still stays - does it really perform?

Very well, in contrast to numerous other "eating habits pills", this one particular has been scientifically studied, with impressive success getting documented within the Lipids In Well-Being And Diseases journal.

In such a clinical trial, 102 people took part, with half of them getting supplied African Mango and the other fifty percent becoming supplied a placebo.

The research showed that substantial weight loss, body fat loss and waist circumference had been experienced by individuals getting the true cope.

There is certainly a single smaller caveat, however: even though there are no facet-results, the fiber articles is comparatively large, which signifies that some people may perhaps suffer from loose stools, but only until the physique gets accustomed to this dietary transform.

If you've been struggling to drop weight, then that would seem like a tiny price to compensate for some thing that has been proven to help you.

About the Author

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Source: http://www.articlerich.com/Article/African-Mango-Weight-Loss---How-Does-It-Perform-/2402754

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Boxee Looks to Reinvent Itself with Cloud-Based DVR Box - Lauren ...

Boxee, the New York-based start-up that introduced the irregular-shaped Boxee Box for streaming Web video to TV sets, is betting with its new box that users are going to want to DVR a lot of basic TV ? that?s right, real TV.

The company?s new device ? simply called Boxee TV, not Boxee Box 2 ? still works like the previous Boxee Box in that it connects to your Internet router at home and streams Web apps, like Pandora or Netflix, to your TV. It?s still made by D-Link, Boxee?s manufacturing partner on the first box.

But Boxee TV also includes a DVR service that records TV content from free, over-the-air channels patched through the box?s dual tuner ? provided that users are in one of eight markets where the TV can be recorded through Boxee. It?s also supposed to transmit unencrypted cable. So if you have a cable TV subscription, you?ll be able to plug Boxee TV into the wall and watch those channels.

What sets this device apart from other set top boxes, Boxee says, is that the DVR is entirely cloud based. There?s no internal storage on Boxee TV; the content is stored in the user?s cloud account.

The new Boxee TV costs $99, nearly half the price of the original $179 Boxee Box, and ships November 1. Boxee?s DVR service, which uses Amazon?s cloud servers, will cost $15 a month for unlimited cloud storage.

Boxee also said it would no longer make, but will continue to offer maintenance for, the original Boxee Box and its short-lived Live TV dongle.

Boxee?s earlier device options. The company will no longer produce the original Boxee Box.

The start-up, lead by Avner Ronen, has come a long way from its early days, when it first offered a Web app for video viewing on a laptop, then put out a designated set top box, followed by a live TV plug-in ?dongle? that combined Web video apps with basic TV channels, to its Cloudee cloud service, all of which has culminated in the full-fledged system it?s unveiling now.

Along the way, Boxee has managed to piss off everyone from cable operators to Hulu to Mark Cuban, but now insists the box is a good thing for cable operators. In fact, Ronen said in an interview with AllThingsD, he?d like to do more work with cable operators, especially smaller ones, to perhaps offer an alternative option to the clunky, subsidized cable boxes consumers normally get with their basic or premium cable packages.

The hybrid device is a bit of a head-scratcher, so here are some basic pros and cons of it, based on an hour-long hands-on with it:

Pros:

• Boxee offers unlimited DVR storage ? for a fee, of course. No more deleting never-watched shows because you?ve run out of space and can?t record new episodes.
• Cord-cutters or cord-never-getters can now put Boxee in the same price category as a Roku or Apple TV, and still get a few basic TV channels to boot, plus the DVR, plus Web apps (provided they have monthly Internet service).
• Cord-shavers who want to keep their cable subscriptions for premium content, like Showtime?s ?Homeland? or ESPN, now have another inexpensive option for a supplemental or second-TV Web video box.
• Users who have been getting free basic TV through antennae can buy and connect the Boxee to coaxial cable and opt into its $15 a month DVR service.
• In terms of design, Boxee has grown out of its gangly phase and is now a lightweight rectangular box that should fit easily on console shelves.

Cons:

• Boxee has put a lot of emphasis on offering free TV channels ? both broadcast and basic cable ? through the device, but the number of free TV channels that are available will depend on which markets users are in. This could range anywhere from zero to a handful of channels to a couple dozen. And channels can be encrypted (read: made unavailable) by cable operators at any time, but Boxee says it has been working with cable operators to elude that problem.
• Only about 30 percent of U.S. households across 8 markets will be able to use DVR on Boxee TV.
• Hulu and Hulu Plus still aren?t available on Boxee.
• Boxee also doesn?t support cable authentication apps. So let?s say, for example, you?re still paying for your premium cable subscription ? you won?t be able to access HBOGo or Comcast Xfinity through Boxee.
• Boxee TV doesn?t offer a basic Web browser.
• Boxee has ditched that fantastic Qwerty remote, the one that kept you from having to painstakingly search for TV show and movie titles using a set of arrow keys. I asked Avner about this; he said going back to a standard remote kept costs down, and pointed out that users can do most of their searching on Boxee?s compatible Web and mobile apps. But I really liked that little remote.

Source: http://allthingsd.com/20121016/boxee-looks-to-reinvent-itself-with-cloud-based-dvr-box/

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Devicewear Ridge case for Nexus 7

I’m a bit fussy about the cases for my devices. ?They mustn’t add too much bulk or weight, they mustn’t cover the bezel, and they must have some sort of stand functionality. ?Well it looks like The Ridge from Devicewear?might meet all my criteria.??Adding on only 7 mm and 4.2 ounces, the folio-style case allows [...]

Source: http://the-gadgeteer.com/2012/10/15/devicewear-ridge-case-for-nexus-7/

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Unconventional information about gold ira rollovers | Article Directory

Historical past proves that investments in gold and silver act as a hedge towards inflation and economic uncertainty, however, there is a large body of people in America who want bodily treasured metals, but they don?t have the discretionary capital to obtain it. If you happen to?re one among them, you have to be aware that you can do a 401k rollover or transfer right into a self-directed Gold IRA. The reason that you would want and need to do the 401K rollover is that your present 401K doesn?t enable physical valuable metals to be amongst its holdings. A Gold IRA the easiest way to get bodily treasured metals into your possession.

Many buyers are aware of the value of gold and silver, however they spend money on these valuable metals by way of Exchange Traded Funds (ETFs) which can be underpinned by the metals. ETF share values are just by-product paper property based upon the current market worth of the valuable metals, however. They do not present true possession of gold and silver. Once you really purchase gold and silver coins or bars, you might have actual property that have intrinsic value at the moment and will have it long into the future.

For example, had you possessed the power to do a 401K rollover into a Gold IRA in 1970, and in that yr you rolled over $10,000 of your money right into a IRA gold investment. After all of the wars, terrorist attacks, oil shocks, political upheaval, devaluation of the Dollar, and whatever else you?ll be able to consider that may negatively influence your finances and your investments, your Gold IRA in the present day could be price about $530,000.

The worth of gold and different metals ought to continue to rise lengthy into the future as our authorities policies proceed to devalue the value of the US Dollar and as rising economies demand more and more valuable metals for central bank diversification and infrastructure development. Buying gold as an investment is smart, silver investing is also wise. But it?s much more essential to actually hold treasured metals in your hand or Gold 401K, not just shares of funds that put money into gold and silver bullion. To guard your future and the way forward for your loved ones, look into doing a 401K rollover right into a Gold IRA.

The investment banker would doubtless inform you to put your cash in time deposits; a monetary planner will more than likely advocate to spend money on the financial instruments as most people do; others will simply let you know to purchase actual estate. There is an awesome stock of recommendations, all of which are paper belongings in trade of your actual money. When you are bombarded with all these suggestions, the search continues for other investment areas where your financial security is finest protected. Maintain your self abreast with the latest trends within the financial system, shares, futures market, in addition to trying into different possibilities that can give you clear profit. There are positively alternate options to the paper property that the traders are bullish about.

Gold, in its raw form, may not be straightforward to own however processed gold products are. Gold coins have the worth that many people have already been making an attempt to turn to as investments. If buyers flip to gold as diversifiers to their funding portfolio and benefited from this precious steel, you can even get the same benefits utilizing your IRA. Flip your IRA golden by making an IRA rollover or a switch to gold. A gold IRA is your golden ticket to a extra secured retirement life. So, if in case you have talked to an funding banker or a monetary planner and gold will not be beneficial, discover a good accomplice to make your IRA rollover to gold. A gold group shall be accountable to make you perceive how gold can work greatest with your IRA. Exploring the Internet is a good start. The qualification can be a gold group that isn?t a run-of-the-mill type however one which has golden guidelines in customer care, credibility and reliability in the services and products it provides.

The US Government helps a gold IRA when it minted gold bullion coins purposely for retirement accounts. To make your IRA rollover or transfer to gold, the benefits will always redound to you. Gold cash and gold bullion coins purchased by way of the IRA will be held by a credible metals depository firm by means of your new IRA custodian. This may certainly offer you a bonus as a result of your gold investments are safe. Whilst you may nonetheless think about to speculate your IRA within the regular monetary instruments, purchase gold cash to back your IRA. Your gold group partner will safe the gold cash and gold bullion coins for you or often is the one which sells and buys gold at the same time. This is extra advantageous because you only transact with one, from planning for a gold IRA, to purchasing the gold coins or gold bullion coins to again your IRA or help you at the time that you must switch your gold from the depository establishment into your hands.

A gold IRA can be deliberate out as early as potential with the intention to run on your retirement easily and safely. Whenever you consider gold investments, consider gold cash, whether or not American gold coins or gold bullion coins, you?ll be able to rest assured that you have made the very best leverage together with your IRA.

Most have multiple retirement accounts. Our retirement accounts could lie round like unread magazines ? one thing we?ll get to later however not now. A group of IRAs and 401K (403B and many others) plans are waiting for attention to ensure that the precise funds and techniques are being applied. That is what will see us by our retirement and yet we delay coping with them.

Your nest egg needs your attention. An additional 6% return for a decade doubles the scale of our retirement cash and, most likely, doubles the income.

Concern driven from a lack of know-how is the enemy. When you have an IRA, the liberty of selection can either paralyze you because there are just too many alternatives. 401K plans have outlined choices and maybe you don?t know which picks to make. Evaluation your newest 401K statement (or IRA) to see what your three and 5 year annual rate of return is (ARR). If your ARR is beneath 3% there is upside for you

SIB (Simpler Is Higher) ? market index funds from key asset classes that can be used to measure historic returns ? are going to be used to evaluate the upside potential and decide whether or not it?s value taking any motion

Over the past decade ?purchase and modify? (Tactical Asset Allocation or TAA) evolved whereby you keep the asset courses but you could change the ratios depending on market conditions. For instance a 60% bonds, 20% US shares and 20% worldwide stocks portfolio may even see the bond and US stock ratios elevated at the price of the worldwide shares when international economies are faltering.

For instance, an ex WELLS FARGO employee has money in the WELLS FARGO retirement plan.

For more information about gold ira rollovers, visit the author?s web-page located at http://theheartofgold.net/why-people-are-choosing-a-gold-ira-rollover-for-their-retirement-plan/|theheartofgold.net/why-people-are-choosing-a-gold-ira-rollover-for-their-retirement-plan/.

Source: http://articledirectoryhere.com/finance/unconventional-information-aboutgold-ira-rollovers/

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Taiwan asking Apple to blur satellite image

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